Sports & Apparel
Carolina Sixes Invitational 2027
A premium identity, apparel and event campaign for a fictional three-day Sixes lacrosse tournament in Charlotte, North Carolina.
01 / At a glance
A quick summary for clients and collaborators.
What this project is about
A premium identity, apparel and event campaign for a fictional three-day Sixes lacrosse tournament in Charlotte, North Carolina. The supplied brief frames the work as a complete identity, apparel and campaign exercise intended to demonstrate readiness for sports clubs, academies, tournaments and event partners. The visible artwork is treated as supplied self-initiated concept material, not evidence of a client commission, production order or live event.
A new regional tournament needed to feel established from year one across athletes, families, coaches, recruiters, sponsors and multiple fields without resembling a generic youth weekend event.
A geometric six, lacrosse-head construction and Carolina reference combine into a fast event mark supported by field-line patterns, large player photography and controlled motion graphics.
Tournament identity and C6 emblem / Jersey, shorts and shooter shirt / Pinnie, socks and helmet decals / Championship merchandise / Tent, entry and field branding
Visual case study
Selected project work.
Large-format mockups follow the project context. Strategy, system and production details continue below.
Continue to project details ↓
The Tournament introduction and C6 identity view presents the core Carolina Sixes Invitational 2027 mark and is used as a visual reference for consistent brand application.
The Event jersey and full athlete kit mockup shows how Carolina Sixes Invitational 2027 is applied to apparel used by athletes, staff or supporters.
The Shooter-shirt warmup scene mockup shows how Carolina Sixes Invitational 2027 is applied to apparel used by athletes, staff or supporters.
The Pinnie and equipment layout mockup applies Carolina Sixes Invitational 2027 to functional equipment used during participation, training or competition.
The Socks and helmet decals mockup applies Carolina Sixes Invitational 2027 to functional equipment used during participation, training or competition.
The Tournament tent and welcome signage mockup demonstrates how Carolina Sixes Invitational 2027 guides, informs and creates recognition within a physical space or event.
The Field-banner and schedule system mockup demonstrates how Carolina Sixes Invitational 2027 guides, informs and creates recognition within a physical space or event.
The Sponsor-wall activation mockup organises Carolina Sixes Invitational 2027 information for clear communication with clients, partners or sponsors.
The Player spotlight and story templates mockup is a reusable social-media format for sharing specific Carolina Sixes Invitational 2027 news, updates or campaign messages.
The Championship shirt and final celebration mockup shows how Carolina Sixes Invitational 2027 is applied to apparel used by athletes, staff or supporters.
This helmet and protective-equipment mockup presents Carolina Sixes Invitational 2027 and is used to maintain recognition on functional gear used during training or competition.
This ball and equipment presentation presents Carolina Sixes Invitational 2027 and is used to apply the identity to essential sporting objects used by players and event staff.
This athlete portrait presents Carolina Sixes Invitational 2027 and is used to connect the visual identity with the people who represent the programme.
This in-action campaign image presents Carolina Sixes Invitational 2027 and is used to show the brand in an energetic and believable competitive context.
This fabric and production close-up presents Carolina Sixes Invitational 2027 and is used to demonstrate how the artwork, stitching and materials should appear in production.
This player-number system presents Carolina Sixes Invitational 2027 and is used to keep names and numbers readable for officials, spectators, photography and broadcast use.
This shorts and lower-kit mockup presents Carolina Sixes Invitational 2027 and is used to show how secondary apparel graphics coordinate with the main jersey.
This team-accessories presentation presents Carolina Sixes Invitational 2027 and is used to extend the identity across practical items used by athletes on game day.
This team-lineup composition presents Carolina Sixes Invitational 2027 and is used to present the full group consistently for rosters, announcements and official media.
This locker-room application presents Carolina Sixes Invitational 2027 and is used to build team recognition inside the preparation and athlete environment.
This dugout or bench application presents Carolina Sixes Invitational 2027 and is used to carry the identity into the working competition area used by players and coaches.
This field or court branding presents Carolina Sixes Invitational 2027 and is used to make the organisation visible within the main playing environment.
This venue-wayfinding sign presents Carolina Sixes Invitational 2027 and is used to help athletes, families and spectators move through the event space.
This event-entrance installation presents Carolina Sixes Invitational 2027 and is used to create a clear arrival point for registration, photography and audience recognition.
This promotional-poster mockup presents Carolina Sixes Invitational 2027 and is used to advertise fixtures, tournaments or programme messages in print and digital placements.
This game-day social graphic presents Carolina Sixes Invitational 2027 and is used to share timely match information through a repeatable social-media format.
This player-profile graphic presents Carolina Sixes Invitational 2027 and is used to present an athlete’s name, role and key information for recruitment or fan communication.
This schedule graphic presents Carolina Sixes Invitational 2027 and is used to organise dates, opponents, venues and times so the audience can scan them quickly.
This score and result graphic presents Carolina Sixes Invitational 2027 and is used to publish match outcomes clearly while keeping the team identity prominent.
This recruitment campaign graphic presents Carolina Sixes Invitational 2027 and is used to attract prospective athletes and explain the next step for joining the programme.
This championship campaign graphic presents Carolina Sixes Invitational 2027 and is used to celebrate a major competitive moment across social, print and venue media.
02 / Brief
The challenge
Audience
- Boys’ and girls’ club lacrosse players aged 13–18.
- Coaches, parents, officials and college recruiters attending the event.
- Sponsors, vendors, venue partners and future tournament collaborators.
Objectives
- Create immediate recognition from the smallest apparel mark to the largest event or campaign application.
- Build a coordinated system rather than a sequence of unrelated uniform mockups.
- Show prospective sports clients how identity, apparel, venue communication, sponsorship and social content can work together.
- Keep names, numbers, schedules, sponsor areas and calls to action clear in realistic use.
Constraints
- The same core logo, icon, number style, palette and garment artwork must remain consistent throughout the case study.
- Apparel graphics must respect seams, player-number legibility, sponsor clearances and realistic production methods.
- Event and digital information must remain readable at distance, on mobile screens and over active sports photography.
03 / Creative direction
The design response
Midnight navy and Carolina blue provide regional authority, electric lime adds modern tournament energy, and warm silver supports a premium finish. The identity balances elite competition with a summer sports-festival atmosphere.
A geometric six, lacrosse-head construction and Carolina reference combine into a fast event mark supported by field-line patterns, large player photography and controlled motion graphics.
04 / Design system
The visual system
A bold Carolina Sixes tournament wordmark with a simplified C6/lacrosse-head emblem for equipment and small applications.
Midnight navy, Carolina blue, electric lime, white and warm silver.
A display face carries team or event character while a highly legible athletic family controls player names, numbers, schedules, divisions and sponsor information.
Primary, secondary and small-format marks follow fixed placements. Number scale, side-panel graphics, trims and equipment applications remain consistent across colourways.
05 / Applications
What the project delivers
Tournament identity and C6 emblem
Tournament identity and C6 emblem is designed as application 01 within the Carolina Sixes system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Jersey, shorts and shooter shirt
Jersey, shorts and shooter shirt is designed as application 02 within the Carolina Sixes system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Pinnie, socks and helmet decals
Pinnie, socks and helmet decals is designed as application 03 within the Carolina Sixes system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Championship merchandise
Championship merchandise is designed as application 04 within the Carolina Sixes system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Tent, entry and field branding
Tent, entry and field branding is designed as application 05 within the Carolina Sixes system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Sponsor wall
Sponsor wall is designed as application 06 within the Carolina Sixes system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
06 / Production & implementation
Designed to leave the portfolio and enter production
- Prepare master vector wordmarks, emblems, one-colour variants, embroidery files and minimum-size tests.
- Supply garment placement diagrams with scale, colourway, number, surname, sponsor and seam-clearance specifications.
- Separate sublimation, screen-print, heat-transfer and embroidery artwork according to the intended production method.
- Build editable poster, schedule, result, player and sponsor templates with print-safe and platform-safe exports.
- Name and package final files by application, colourway, size and revision, with licensed-font and linked-asset notes.
Files should use a consistent folder structure, version names, editable masters, linked assets, licensed font notes and export presets. Final public content must pass a permission and privacy check.
07 / Iterations
How I developed the work
- Audit comparable clubs and events, then define the positioning and visual clichés the project must avoid.
- Develop several identity territories in one colour before selecting the mark that performs best on apparel and signage.
- Test the chosen system on the smallest emblem, the most information-heavy graphic and the largest environmental application.
- Refine garment placement, player-number clarity, sponsor hierarchy, colour contrast and photography consistency.
08 / Planned deliverables & status
What the future case study should contain
Planned deliverables
- Tournament identity and C6 emblem
- Jersey, shorts and shooter shirt
- Pinnie, socks and helmet decals
- Championship merchandise
- Tent, entry and field branding
- Sponsor wall
Evidence standard
- A prospective client can identify the sport, organisation and central visual idea within seconds.
- The full case study feels like one operational club or event system rather than unrelated generated images.
- Uniforms, equipment, signs, sponsor areas and digital content retain clear hierarchy in realistic contexts.
- The presentation demonstrates production awareness without claiming unverified manufacturing, event or commercial results.
Current status
Self-initiated concept with supplied artwork. It is not presented as commissioned client work or a verified live implementation.
International portfolio relevance
This case study positions Rezaul Karim for sports identity, apparel, tournament and campaign work by showing how Carolina Sixes can operate across a complete client-facing ecosystem. It is especially relevant when approaching academies, clubs, event directors, apparel suppliers and integrated sports-marketing teams.
Next step
The next professional step is to validate the identity with a real stakeholder, prepare manufacturer-reviewed garment artwork and replace concept assumptions with an approved brief, production evidence and verified outcome. Until then, the work remains clearly labelled as self-initiated concept artwork.
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