Volleyball
Harbor City Volleyball Collective
A social-club volleyball collection designed to move between tournament play, beach and grass events, travel and everyday summer wear.
01 / At a glance
A quick summary for clients and collaborators.
What this project is about
A social-club volleyball collection designed to move between tournament play, beach and grass events, travel and everyday summer wear. The supplied brief frames the work as a complete identity, apparel and campaign exercise intended to demonstrate readiness for sports clubs, academies, tournaments and event partners. The visible artwork is treated as supplied self-initiated concept material, not evidence of a client commission, production order or live event.
The collective needed credible sports apparel that felt collectible outside competition and avoided the aggressive identity conventions of a traditional team.
A circular HCVC badge combines a volleyball, harbor wave and sun, creating a timeless club mark for jerseys, shorts, swim and lifestyle pieces.
HCVC badge and club identity / Jersey and six-inch shorts / Beach and grass apparel / Swim and travel pieces / Club accessories
Visual case study
Selected project work.
Large-format mockups follow the project context. Strategy, system and production details continue below.
Continue to project details ↓
The Clubhouse locker mockup presents a specific Harbor City Volleyball Collective touchpoint and is used to demonstrate the identity in a practical real-world context.
The Marina bench mockup presents a specific Harbor City Volleyball Collective touchpoint and is used to demonstrate the identity in a practical real-world context.
The Shorts dock detail mockup shows how Harbor City Volleyball Collective is applied to apparel used by athletes, staff or supporters.
The Vintage club polaroids mockup presents a specific Harbor City Volleyball Collective touchpoint and is used to demonstrate the identity in a practical real-world context.
The Beach-club chair mockup presents a specific Harbor City Volleyball Collective touchpoint and is used to demonstrate the identity in a practical real-world context.
The Embroidered badge macro mockup extends Harbor City Volleyball Collective into a useful branded item for participants, customers or supporters.
The Outdoor club sign mockup is a promotional application used to build recognition and communicate the Harbor City Volleyball Collective message clearly.
The Merchandise display mockup extends Harbor City Volleyball Collective into a useful branded item for participants, customers or supporters.
The Sunset club portrait mockup presents a specific Harbor City Volleyball Collective touchpoint and is used to demonstrate the identity in a practical real-world context.
02 / Brief
The challenge
Audience
- Recreational and competitive volleyball players who value community and style.
- Beach, grass and summer-event participants.
- Lifestyle-sports clubs and apparel clients seeking a wearable identity system.
Objectives
- Create immediate recognition from the smallest apparel mark to the largest event or campaign application.
- Build a coordinated system rather than a sequence of unrelated uniform mockups.
- Show prospective sports clients how identity, apparel, venue communication, sponsorship and social content can work together.
- Keep names, numbers, schedules, sponsor areas and calls to action clear in realistic use.
Constraints
- The same core logo, icon, number style, palette and garment artwork must remain consistent throughout the case study.
- Apparel graphics must respect seams, player-number legibility, sponsor clearances and realistic production methods.
- Event and digital information must remain readable at distance, on mobile screens and over active sports photography.
03 / Creative direction
The design response
Warm cream, washed navy, sunset orange, soft aqua, vintage red and golden yellow support a faded collegiate summer tone with premium casual styling.
A circular HCVC badge combines a volleyball, harbor wave and sun, creating a timeless club mark for jerseys, shorts, swim and lifestyle pieces.
04 / Design system
The visual system
A circular HCVC volleyball/wave/sun badge with collegiate typography and a PLAY · CONNECT · REPEAT voice.
Warm cream, washed navy, sunset orange, soft aqua, vintage red and golden yellow.
A display face carries team or event character while a highly legible athletic family controls player names, numbers, schedules, divisions and sponsor information.
Primary, secondary and small-format marks follow fixed placements. Number scale, side-panel graphics, trims and equipment applications remain consistent across colourways.
05 / Applications
What the project delivers
HCVC badge and club identity
HCVC badge and club identity is designed as application 01 within the Harbor City system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Jersey and six-inch shorts
Jersey and six-inch shorts is designed as application 02 within the Harbor City system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Beach and grass apparel
Beach and grass apparel is designed as application 03 within the Harbor City system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Swim and travel pieces
Swim and travel pieces is designed as application 04 within the Harbor City system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Club accessories
Club accessories is designed as application 05 within the Harbor City system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
Outdoor event graphics
Outdoor event graphics is designed as application 06 within the Harbor City system, preserving the approved identity, palette, hierarchy and sport-specific production requirements.
06 / Production & implementation
Designed to leave the portfolio and enter production
- Prepare master vector wordmarks, emblems, one-colour variants, embroidery files and minimum-size tests.
- Supply garment placement diagrams with scale, colourway, number, surname, sponsor and seam-clearance specifications.
- Separate sublimation, screen-print, heat-transfer and embroidery artwork according to the intended production method.
- Build editable poster, schedule, result, player and sponsor templates with print-safe and platform-safe exports.
- Name and package final files by application, colourway, size and revision, with licensed-font and linked-asset notes.
Files should use a consistent folder structure, version names, editable masters, linked assets, licensed font notes and export presets. Final public content must pass a permission and privacy check.
07 / Iterations
How I developed the work
- Audit comparable clubs and events, then define the positioning and visual clichés the project must avoid.
- Develop several identity territories in one colour before selecting the mark that performs best on apparel and signage.
- Test the chosen system on the smallest emblem, the most information-heavy graphic and the largest environmental application.
- Refine garment placement, player-number clarity, sponsor hierarchy, colour contrast and photography consistency.
08 / Planned deliverables & status
What the future case study should contain
Planned deliverables
- HCVC badge and club identity
- Jersey and six-inch shorts
- Beach and grass apparel
- Swim and travel pieces
- Club accessories
- Outdoor event graphics
Evidence standard
- A prospective client can identify the sport, organisation and central visual idea within seconds.
- The full case study feels like one operational club or event system rather than unrelated generated images.
- Uniforms, equipment, signs, sponsor areas and digital content retain clear hierarchy in realistic contexts.
- The presentation demonstrates production awareness without claiming unverified manufacturing, event or commercial results.
Current status
Self-initiated concept with supplied artwork. It is not presented as commissioned client work or a verified live implementation.
International portfolio relevance
This case study positions Rezaul Karim for sports identity, apparel, tournament and campaign work by showing how Harbor City can operate across a complete client-facing ecosystem. It is especially relevant when approaching academies, clubs, event directors, apparel suppliers and integrated sports-marketing teams.
Next step
The next professional step is to validate the identity with a real stakeholder, prepare manufacturer-reviewed garment artwork and replace concept assumptions with an approved brief, production evidence and verified outcome. Until then, the work remains clearly labelled as self-initiated concept artwork.
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