Popular Brand Redesign
Spotify — Live Rooms
a live-session identity connecting artists, listeners and intimate venues through responsive sound-led graphics.
01 / At a glance
A quick summary for clients and collaborators.
What this project is about
a live-session identity connecting artists, listeners and intimate venues through responsive sound-led graphics. The case study explores an independent visual direction across series identity, live-session stage, artist covers, social cutdowns, audio-reactive motion. All trademarks remain with their respective owners. This case study documents the brief, creative direction, visual system, applications and production approach.
Give each artist a distinct visual atmosphere while the series remains recognizable across audio, video, social and physical venues.
Generate controlled room shapes from tempo, density and silence, using them as stage light, content frames and transition behavior rather than a random equalizer effect.
Series identity / Live-session stage / Artist covers / Social cutdowns / Audio-reactive motion
Visual case study
Selected project work.
Large-format mockups follow the project context. Strategy, system and production details continue below.
Continue to project details ↓
The a spatial live-session identity built from tempo, silence and controlled room-shaped light view presents the core Spotify — Live Rooms mark and is used as a visual reference for consistent brand application.
02 / Brief
The challenge
Audience
- Decision-makers who need the offer to be understood quickly and trusted across several touchpoints.
Objectives
- Create a distinctive popular brand redesign direction that communicates the offer within seconds.
- Show how one strategic idea can become a coherent system rather than a collection of unrelated mockups.
- Demonstrate production awareness and handoff quality expected by international in-house, agency and production teams.
- Make every application useful for its audience, format and stage in the communication journey.
Constraints
- Series identity must follow the same hierarchy and visual rules while respecting its own format.
- Live-session stage must follow the same hierarchy and visual rules while respecting its own format.
- Artist covers must follow the same hierarchy and visual rules while respecting its own format.
03 / Creative direction
The design response
Generate controlled room shapes from tempo, density and silence, using them as stage light, content frames and transition behavior rather than a random equalizer effect. The intended tone balances confidence with restraint: enough distinction to be memorable, but enough structure to feel credible across international commercial settings. References should be evaluated for strategic principles—hierarchy, rhythm, materiality and behaviour—not copied as surface style.
The core concept turns the project’s central subject into a repeatable visual rule. Each application should express the same idea through scale, sequence, crop or material rather than adding new decoration. The concept succeeds only if a viewer can connect the smallest digital asset with the largest or most detailed application.
04 / Design system
The visual system
Use a disciplined display-and-text pairing with a clear information hierarchy. Headline character supports the popular brand redesign idea; body copy remains neutral, highly legible and suitable for English and multilingual content.
Build a controlled primary palette around the forest direction, supported by neutral and functional colours. Define RGB, CMYK and contrast-safe digital values before final artwork.
Use a modular grid with repeatable spacing, alignment and scale rules so communication remains recognisable from compact formats to long-form and large-scale applications.
Set explicit rules for crop, perspective, background treatment, subject scale and captioning. Imagery must clarify the message rather than act as generic decoration.
05 / Applications
What the project delivers
Unofficial redesign study
A respectful brand audit and alternative concept explored across relevant applications, always labeled as independent, speculative and unaffiliated with the trademark owner.
06 / Production & implementation
Designed to leave the portfolio and enter production
- Use self-created artwork, preserve trademark attribution, avoid copying active campaigns, label every presentation as unofficial concept work and never imply endorsement, employment or client approval.
Files should use a consistent folder structure, version names, editable masters, linked assets, licensed font notes and export presets. Final public content must pass a permission and privacy check.
07 / Iterations
How I developed the work
- Round 01 — Audit the category, audience, competitors and common visual clichés; write the problem and positioning in one sentence.
- Round 02 — Explore at least three distinct conceptual territories in black and white before committing to typography or colour.
- Round 03 — Test the selected direction on the most difficult real formats, not only the hero image; remove rules that fail under pressure.
- Round 04 — Refine hierarchy, spacing, colour and imagery; run print, contrast, small-size and responsive checks where relevant.
08 / Deliverables & outcome
What the project includes
Project deliverables
- Series identity
- Live-session stage
- Artist covers
- Social cutdowns
- Audio-reactive motion
- Creative-direction board and written rationale
Quality standard
- The audience can identify the offer, category and next action without an explanation from the designer.
- Applications look related because they share rules—not because the same mockup or decorative effect is repeated.
- A production, marketing or development colleague can continue the work from the documented files and specifications.
- Accessibility, privacy and output requirements are resolved before presentation polish.
Project outcome
An unofficial concept direction and ten-scene application plan are prepared for portfolio exploration only. No claim is made that the brand needs redesigning or that this work represents an actual commercial proposal.
International portfolio relevance
This case study demonstrates brand audit, redesign concept, art direction, cross-media consistency and production discipline for international design teams and clients.
Further development
Further development can extend the system through additional applications, production testing, responsive refinement and implementation detail.
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